1. Eyal Kaplan, Head of EMEA Region @ BrandTotal
BrandTotal enables large consumer brands to reverse-engineer their competitors’ marketing strategies.
BrandTotal’s Agile Marketing Intelligence uses AI to distill usable insights from the massively targeted campaigns your audience is exposed to every day. Use BrandTotal to benchmark your efforts and performance against the competition, to understand what resonates with your audience, and to quantify your brand marketing.
BrandTotal was founded in 2016 and has raised $8 Million to date.
2. Ben Fenster, Co-Founder and CEO @ Anzu.io
Anzu is a blended in-game advertising platform for video games, VR and AR experiences on mobile, PC and console. Its brand-new technology enables advertisers to serve ads that fully blend into the gameplay, making the game more realistic. With Anzu, for the first time ads can be part of the actual game world without disrupting user experience.
Creative Ad Units: The platform supports all standard ad formats – images, video, HTML5 – as well as custom-made interactive experiences, empowering advertisers to build deeper relationships with consumers, and publishers to monetize at scale without annoying users.
3D Ad Tracking: We have developed a proprietary 3D ad tracking technology to measure guaranteed impressions in in-game worlds, and get real-time data on ad viewability and placement quality.
EY was a finalist at EY startup competition ThePITCH in 2018.